???? ??? ?????????? ????? ?? ???????? ?????????? ????????? ???? ??????? ???? ?? ???? ??????? ??? ???? ?????????? ???????. ?????? ?? ???????? ?????????????? ??? ???????? ??????? ????? ??? 6% ??? ??? ?????????? ??? ?? ???? ????? ?? ????????????, ??? ?? 6 ????? 10 (62,2%) ???????????????? ??? ??? ???????? ????, ????? ???????, ??? ???? ??????? ? ????????????? ??????????????.
?? ???????? ??? ??? ?????? ??????????? ??? Klarna ????? ????????????. ? ?????? ????? ?? ??????????? ?? ??? ????????? ???????? «Dynata» ?? 10 ??????: ???????, ?????????, ???????, ???????, ????????, ???????????, ????????, ????????, ???????? ????????? ??? ???. ???????????????? ??? ??????? ??? 2024 ??? ???????? ??????????? 1.000 ?????????? ??? ???? ???? ??? ???????? 11.231 ???????????.
??????? ?? ?? ???????? ??? Klarna, ?? 29,7% ????????? ?? ??????? ??? ?????? ??? ???????? ??? ????????????? ??? ?? 25,3% ???????? ?? ?????????? ??? ????? ??? ???????? ???.
?? 7 ????? 10 ??????? ???????? ?? ???????? ?????????
???????? ???????? ?? ??????? ?? ??? ??????. ?? ???? ?????????, ????, ?? 53% ??????? ?????????? ???????? ????????, ??? ?? 39,7% ???????? ??? ????????? ??????? ?????????.
?? 73% ??? ??????? ??????????? ????????? ?? ????????? ????? ??? ???????, ?? ??????? 6 ????? 10 ??? Gen Z (18-25 ????) ??? ???? ??? ?? 70% ??? Millennials (26-41 ????), ??? Gen X (42-57 ????) ??? ??? Baby Boomers (58-78 ????) ?? ?????????, ??????, ??? ????????? ????????.
?? ???????? ??? ????? ??????? ???????? ??? ?? ??????? ????? ???? ??? ???? ????????, ???? ????? ???? ???????????? ????????:
• ????????????? ?????????????? 67,3%
• ???????? 48,5% ???
• ????????? 41,5%
????????? ? ?????????????? ??? ??? ????????
????? ???? ??? ??? ???????? ??? ?? ???? ???????? ??? ????? ?? ?????????? ?? ???????? ???????. ?? 35,7% ??? ??????????? ???? ??? ?????? ?????? 301€ ??? 600€ (??? ????? ??? ??? ??????).
???? ?’ ???? ?? ???????? ?????? ?????? ????? ???????? ???? ???? ??? 1 ????? 2 ????? ??? ?? ??????????? ??????? ???? ??????????? ?? ?? ???????? ?? ?????? (57%) ??? ??????? (56,8%).
?? Gen Z (59,4%), ?????? ????? ??????? 18 ??? 25 ?????? ??? ?? Millennials (55,8%), 26-41 ????, ????? ????????????? ?? ???????? ?? ??????????? ??????? ??? ??????. ????????, ?? ??????????? ??????? Gen X (60,2%) ??? ?? Baby Boomers (63,4%) ?????? ??????????? ??????? ??? ???????.
